Aesthetics Professional Meets the Challenges
The community is comprised of four areas; Aesthetics Professional (AP) homepage, Aesthetics Professional Community (C), Products Guide (PG) and Spa Guide (SG). Each area is uniquely designed to help users address their own challeng- es as well as to share their knowledge with colleagues. Read on to learn about each specific area and how to maximize the resources of your professional network.

AP Homepage Features:

• Articles
• News
• Archives
• Legislative Updates
• Trending topics on the Discussion Forum
• Education and Webinars

Aesthetics Professional Community is all about sharing and growing. Social networking is great for keeping up with friends and family. However, building a network of professional colleagues you can learn from, call upon for advice, and share your own findings requires a target- ed environment, which is not open to the eyes of the public. The Aesthetics Professional Community provides just such a place while utilizing many of the tools familiar to you from social networking sites:

• Personal Profile
• Activity Stream
• Groups
• Events
• Discussion Forum for in-depth conversation

The Aesthetics Professional Community is the pulse of the
community; it is where members come to get connected with:

• Colleagues
• Key Players
• Industry Leaders
• Expert Advice

Products Guide - Stay connected and aware. Research products and learn new techniques. You've tried searching Google, Bing and Yahoo without finding what you need. Now search less and find all the suppliers of professional skin care products. Be fully prepared when you embark on a tradeshow exhibit hall, because you have first done your research here.

When you are on PG you can:

• Search and Compare every professional skin care company
• Read company profiles including; philosophies, product offerings and reviews
• View product training videos
• Replenish your inventory through your manufacturer's storefront
• Increase your knowledge and skills with educational videos, webinars and live online classes
• Stay connected and aware, even when you cannot travel

Spa Guide - There are 22,000 spas already listed. Claim your site and begin uploading content, images and service menus – FREE. Create a strong web pres- ence in the professional community and increase visibility in the consumer community. Access tools that help you cost- effectively market your business.

Increase your professional image with these Spa Guide features:

• E-Newsletter capabilities; communicate to clients regularly
• E-mail account; you can now be This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
• Videos to market or educate clients
• Optimization
• Storefront capabilities; clients can replenish at-home products with ease